Sun Tzu gives you the key to run your own business successfully

Everyone want to run their own business and also be prosperous. All of us are aware that running our own business is the way to gain economic independence and achieve our maximum potential. I think we all agree that whoever is employed can even achieve stability and safety, but economic independence and development we can achieve it very hardness depending on the others. So if you have not started to run your own business, you should already start.

However, running a business is not for everyone, and that according to surveys, 8 out of 10 businesses fail before the 5 years and 90% of them do not survive 10 years.

Being aware that every human being, regardless of their social status and geographical place, is in an economic war; most of them lost that war, and few barely survive without necessarily overcome.


However, the Chinese military strategist Sun Tzu gives us the secret, in The Art of War, and teach us how to break into the market with the victory (almost) guaranteed:

"Attack him where he is unprepared; appear where you are not expected" #SunTzu #ArtofWar

Here lies the cause of why so many businesses fail.

Most businesses are not looking for a spot in the market that no one is occupying, most do not attack the market where competitors are weak. All of them are frontally fighting against each other. Big ones usually win, and the small ones... well, the small ones can not endure it and close the doors.

Look into your profession for some point that is being neglected by your competitors. Look for that niche that no one has yet developed. Believe in your potential and jump. Take the opportunity.

It's in our hands and on everyone's the opportunity to do something meaningful overcoming the economic war. It's a matter of decision without fear.

What do you think? Is there any other secret to position yourself in the market? Share it in the comments section.

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Maira Gall